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<strong><span style="font-size: 14pt;">Email Marketing Strategy Audit</span></strong>

When reviewing your current strategy, we┬ácan offer recommendations┬áon areas of industry best practice┬áto ensure your┬áprogrammes┬áhave the best chance of succeeding.

We can look at key points in┬áyour customer lifecycle,┬áto┬ámake┬ásure your┬ácommunications are effective.

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<span style="font-size: 14pt;"><strong>Email Marketing Template Audit</strong></span>

With our Email Marketing Template Review, you will receive a comprehensive look at one of your email templates and the last 6 months results it has achieved. We will provide you with a documented evaluation of your chosen template through 3 key areas:

1. Creative
2. Message &amp; Branding
3. Technical Specifications

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<strong><span style="font-size: 14pt;">Email Complaint Rate Audit</span></strong>

If youÔÇÖre suffering from a high or increasing complaint rate┬áfrom your email marketing campaigns, your deliverability and results will drop as a result, leaving you with less revenue being generated.

The┬á<em><strong>Email Marketing Complaint Rate Audit</strong>┬á</em>looks at every area of your┬áprogramme┬áthroughout the email lifecycle from the perspective of a subscriber, to identify areas that could be┬áimproved to make a real difference to your campaigns.

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<span style="font-size: 14pt;"><strong>Email Deliverability Audit</strong></span>

We will assess your current delivery rates and investigate the probable causes of why your email is currently being filtered to the spam folder or blocked.

In reviewing your overall sender reputation, infrastructure set up, practices and content, we will be able to identify specific causes that are impacting your delivery performance as well as providing guidance in rectifying those issues and resolving delivery problems.

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<span style="font-size: 14pt;"><strong>Email Marketing Strategy Creation</strong></span>

An active, engaged and purchasing subscriber demands effective messaging across four key phases of the customer lifecycle.

Thought Centrix work with our clients to ensure messaging is implemented across each of these stages in a way that is engaging to subscribers, to support the ongoing needs of the business and provide an in-depth step by step strategy for individual types of campaign.

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<strong><span style="font-size: 14pt;">Email Marketing ESP Selection, Migration &amp; IP Warm Up Support</span></strong>

In order to gain the most from your email marketing campaigns, deliverability and inbox placement are vital to ensuring you have the best chance of success.

If your emails are not being delivered to your subscribers inbox, they may not see your message at all.

Choosing a new email service provider (ESP) can be a complicated process ÔÇô so many vendors to choose from, so many features and so many technical considerations!

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[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="3359" img_size="full"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text="Save time, extend your in-house resources &amp; increase your email marketing results" font_container="tag:h4|text_align:left" google_fonts="font_family:Ubuntu%3A300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal"][vc_column_text]
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As an<strong>┬áextension to your marketing team</strong>, Thought Centrix can provide┬á<strong>ongoing support and/or management services</strong>┬áto your business.

This service provides ongoing support to the business and the marketing team to ensure recommendations are implemented in the right way, for maximum return.

Thought Centrix will also support you with┬á<strong>ongoing strategy creation</strong>┬áand regular calls to provide┬á<strong>best practice advice and expert knowledge to your team.</strong>

These packages also include<strong>┬ácampaign implementation and management support</strong>┬áto┬á<strong>alleviate the need to use internal resources to run, monitor and┬á</strong>optimise<strong>┬áemail marketing campaigns</strong>┬áon an ongoing basis.

Taking advantage of Thought Centrix ongoing support packages and working with one of our┬á<strong>dedicated, expert email marketing consultants</strong>, will ensure that ongoing changes can be supported, deliverability advice for individual mailbox providers based on their behaviour to the changes made as a result of the initial audit can be made, and this process fully managed for the best results.

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[/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1524040336948{margin-top: 30px !important;}"][vc_column][vc_custom_heading text="Imagine being able to:" font_container="tag:h4|text_align:left" google_fonts="font_family:Ubuntu%3A300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal"][vc_column_text]
<ul>
 	<li>Up-level your email marketing strategy and generate more revenue</li>
 	<li>Communicate effectively with your database of prospects and customers</li>
 	<li>Maximise your marketing team</li>
 	<li>Increase your list with interested, relevant prospects</li>
 	<li>Have a dedicated expert on hand to answer all of your email marketing questions</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1524040322568{margin-top: 30px !important;}"][vc_column][vc_custom_heading text="WeÔÇÖll work with you and support you every month in all aspects of your email marketing campaigns such as:" font_container="tag:h4|text_align:left" google_fonts="font_family:Ubuntu%3A300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal"][vc_column_text]
<ul>
 	<li>Create an email marketing strategy that works for your business</li>
 	<li>Email Service Provider (ESP) selection, set-up and management, including switching providers</li>
 	<li>Campaign testing strategies</li>
 	<li>Ongoing campaign implementation</li>
 	<li>Analysis of email broadcasts couple with recommendations for the future</li>
 	<li>Welcome and onboarding emails</li>
 	<li>Customer lifecycle programmes</li>
 	<li>Triggered email campaigns (autoresponders)</li>
 	<li>Developing and implement Email newsletters</li>
 	<li>Creating automatic sales funnels to generate you revenue/ leads while you sleep</li>
 	<li>Implementing strategically planned special offer emails to generate additional revenue</li>
 	<li>Maximising your opt in and making it work for you</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1524040322568{margin-top: 30px !important;}"][vc_column][vc_custom_heading text="34 IP Warmup Best Practices For Email Deliverability" font_container="tag:h4|text_align:left" google_fonts="font_family:Ubuntu%3A300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal"][vc_column_text]Wondering why some of your emails end up in spam or junk folder while others make it right into the inbox ?

Well, the reason behind it is the <strong>reputation of your IP address</strong> that is responsible for sending emails.

If your <strong>IP address doesnÔÇÖt have a good reputation</strong> for an Internet Service Providers (ISPs), then there comes the possibility that your <strong>emails will send to the junk folder.</strong>

These are two best email marketing services.
<ul>
 	<li>MailGet</li>
 	<li>MailGet Bolt</li>
</ul>
<strong>So, do you need to warm up your IP address to have better inbox deliverability. ?</strong>

Warm up your IP if you need to send a lot of emails and want them to land them right into the inbox also if you want to set up an email marketing platform.

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<strong>Here is a quick guide including 34 best practices which will help you improve email deliverability and build a good sender reputation ÔÇô┬á</strong>[/vc_column_text][vc_column_text]<span style="font-size: 14pt;"><strong>1. Authenticate The Emails ÔÇô</strong></span>

Once the emails are authenticated, the sent ÔÇ£viaÔÇØ text will not be shown, and this will upgrade the reputation of the domain name.

<strong>This can be done in the following ways: ÔÇô┬á</strong>
<ul>
 	<li><strong>SPF ÔÇô</strong> Authentication can be done easily by adding the IP addresses which can send emails via the domain name in the DNS record.</li>
 	<li><strong>DKIM ÔÇô</strong> A public or private key system can be used to sign emails.</li>
 	<li><strong>DMARC ÔÇô</strong> The proper authentication of the emails by the webmail or ISP is evaluated by the sender.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>2. Using A Public Whois ÔÇô</strong></span>

All the contact information related to the domain name should never be hidden. A public ÔÇÿWhoisÔÇÖ should be used which will contain all the essential contact information.

<strong>The information will include ÔÇô</strong>
<ul>
 	<li>All information about the owner.</li>
 	<li>The technical contact information.</li>
 	<li>Information on the host of the domain.</li>
</ul>

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<span style="font-size: 14pt;"><strong>3. Use Forward &amp; Reverse DNS Lookup ÔÇô</strong></span>

The ISPÔÇÖs or webmail often check identity by using the DNS (Domain Name System).

Hence, the control panel of the web host account should be used to appropriately <strong>configure these settings ÔÇô</strong>
<ul>
 	<li>The domain name associated with an IP address should be verified using the reverse DNS lookup.</li>
 	<li>The IP address associated with the domain name should be verified using the forward DNS lookup.</li>
</ul>

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<span style="font-size: 14pt;"><strong>4. Adopting A Dedicated IP Address ÔÇô┬á</strong></span>

Having a good IP address reputation is very important. The reputation of the IP depends on largely upon the quality of messages being sent and the interactions taking place through that IP.

<strong>Hence, having a dedicated IP address with a good sending reputation is very essential.</strong>
<ul>
 	<li>Once a dedicated IP address is adopted, there is no need to share the IP address reputation with others users.</li>
 	<li>Sending consistent volumes of emails is essential for building up a good IP reputation.</li>
</ul>

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<span style="font-size: 14pt;"><strong>5. Warming Up The IP Address ÔÇô┬á</strong></span>

The IP warming process should be conducted. This helps in building a good sender reputation.
<ul>
 	<li>Initially, when emails are sent through new or ÔÇÿcoldÔÇÖ IP addresses, the ISPÔÇÖs or webmail donÔÇÖt trust them completely.</li>
 	<li>A good IP warming process will ensure that consistent volumes of good quality emails are sent through an IP address over a period.</li>
 	<li>This will establish the IP address as a legitimate sender.</li>
</ul>

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<span style="font-size: 14pt;"><strong>6. Using Separate Email Ids For Transactional &amp; Marketing Emails ÔÇô┬á</strong></span>

Any delivery issues can be minimized to a great extent by separating the different kinds of emails which are being sent.
<ul>
 	<li>Different email addresses should be used for sending transactional and marketing emails.</li>
 	<li>Email service providers like Gmail and Outlook.com have intelligently designed inboxes in which sorting of emails by category is done automatically.</li>
</ul>

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<span style="font-size: 14pt;"><strong>7. The Domain Name Should Be Linked To An Existing Website ÔÇô┬á</strong></span>

The sender information is always verified to avoid any spammers.

Thus, linking the domain name to an existing website is very essential.
<ul>
 	<li>The Internet Service Providers will never trust an IP address which does not direct the readers to an existing website.</li>
 	<li>If the sender is a spammer, then there will be no website created for the sender domain.</li>
</ul>
Hence, a domain name should always be linked to an existing website to gain the trust of the ISPÔÇÖs.

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<span style="font-size: 14pt;"><strong>8. Making Use Of Email Throttling ÔÇô┬á</strong></span>

By using ÔÇÿemail throttling,ÔÇÖ the speed at which emails/campaigns are sent can be adjusted. Various parameters should be configured to enhance the rate of email deliverability.

<strong>They are ÔÇô</strong>
<ul>
 	<li>The number of emails which are sent every minute or hour.</li>
 	<li>The number of connections every minute or hour.</li>
 	<li>The number of emails which are sent via each connection.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>9. Configuring Abuse@ &amp; Post-Master@ Email Addresses ÔÇô┬á</strong></span>

Configuring abuse@ and post- master @ email addresses prove very helpful.
<ul>
 	<li>The abuse@ email addresses receives consumer complaints.</li>
 	<li>The post master@ email addresses receives all the essential information regarding any impending problems of technical nature.</li>
 	<li>Hence, these email addresses should always be configured for the domain name.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>10. Considering Return Path Certification ÔÇô┬á</strong></span>

The Return Path Certification proves helpful for large email senders.
<ul>
 	<li>The IP address is certified, and it hastens the delivery of the emails to the inboxes.</li>
 	<li>This certification enables the ÔÇÿdefault displayÔÇÖ of images.</li>
</ul>
Hence, there is no need for the recipients to click on the message showing ÔÇÿdisplay messagesÔÇÖ.

<hr />

<span style="font-size: 14pt;"><strong>11. Using ÔÇÿSeedlists.ÔÇÖ ÔÇô┬á</strong></span>

Checking each and every contact to find out whether the emails have reached the destination can become a cumbersome task.

It is here that using ÔÇÿseedlistsÔÇÖ prove helpful.
<ul>
 	<li>A group of witness email addresses can be created using this technique.</li>
 	<li>One can easily check whether an email has been properly delivered to the recipient.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>12. Monitoring Blacklists ÔÇô┬á</strong></span>

The IP address and domain name should always be present in a blacklist.
<ul>
 	<li>These blacklists which are referred to as RBL OR DNSBL filter incoming emails.</li>
 	<li>Autonomous anti-spam services govern these lists.</li>
</ul>
Entire networks or some IP addresses are blocked by them.
<ul>
 	<li>There are various services like <strong>Mxtoolbox.com and Blacklistalert.org,</strong> which can be used to confirm whether the IP address or domain name is present in the blacklist.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>13. Monitoring Spam Complaints &amp; Using Feedback Loops ÔÇô</strong></span>

The ÔÇÿfeedback loopÔÇÖ is an alert which is permitted by a few ISPÔÇÖs and webmails.

This alert is shown whenever an email is marked as spam.
<ul>
 	<li>The ISPÔÇÖs should be informed that notifications should be provided by them in case any spam messages are reported.</li>
 	<li>These complaints should be recorded, and any associated contacts should be removed from the list.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>14. Offering A Clear &amp; Instant Link For Unsubscribing ÔÇô┬á</strong></span>

Offering a link for unsubscribing is very essential. This minimizes the chances of being classified as spam.
<ul>
 	<li>The link which is provided for unsubscribing should function smoothly and quickly.</li>
 	<li>Locating the link in the email should also be easy.</li>
 	<li>The users should never be asked to reaffirm their wish to unsubscribe.</li>
 	<li>No assurance should be provided that theyÔÇÖll not be contacted again.</li>
</ul>
The users will themselves mark the mail as spam and block the mail address of the sender.

<hr />

<span style="font-size: 14pt;"><strong>15. Managing Errors ÔÇô┬á</strong></span>

The error rate should always be kept to a minimum. The ISPÔÇÖs associate high error rates to poor sending practices.
<ul>
 	<li>Whenever certain emails result in errors, they should be immediately looked into.</li>
 	<li>The concerned email address should immediately be deleted from the list.</li>
 	<li>The database remains clean in this manner. There will also not be any inactive or nonexistent contacts.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>16. Not Buying Or Exchanging Contact Lists ÔÇô┬á</strong></span>

There should be full control over the contact lists, and the recipients of the emails must first agree on being contacted.
<ul>
 	<li>The lists of email addresses which are commonly found on the internet are copied sometimes.</li>
</ul>
Hence, they are of inferior quality and should be avoided at all costs.
<ul>
 	<li>Email databases should never be taken on rent or bought.</li>
 	<li>Tips from friends, colleagues or partners should also not be taken.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>17. Using A Double Opt In Procedure ÔÇô┬á</strong></span>

The email address should always be validated to find out whether it exists and is properly working.

The double opt in the procedure can be used to do this.
<ul>
 	<li>This procedure enhances the quality of addresses collected.</li>
 	<li>Authenticating whether the contact is indeed the owner of the address can also be done easily.</li>
 	<li>A confirmation link can be added to the welcome mail, and the validation can be done by simply clicking on the link.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>18. Sending Campaigns Regularly ÔÇô</strong></span>

Emails should always be sent regularly to the contacts. This will also be beneficial for the brand.
<ul>
 	<li>The lifespan of the memories of contacts is very short.</li>
</ul>
Hence sending mails to the contacts at regular intervals is very essential.
<ul>
 	<li>The contacts will also remember what they had subscribed for.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>19. Unsubscribing Inactive Addresses ÔÇô┬á</strong></span>

It is always better to unsubscribe email addresses which are not active.
<ul>
 	<li>Often recipients do not respond to mails for longs periods of time.</li>
</ul>
This either means that the email address is no longer in use or the recipient does not want to communicate any further.
<ul>
 	<li>This can prove harmful for the senderÔÇÖs reputation.</li>
 	<li>Therefore it is best to delete such addresses.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>20. Creating Multipart Emails ÔÇô┬á</strong></span>

The emails should always be composed in the HTML and text format.
<ul>
 	<li>Creating a text version of emails is essential.</li>
 	<li>The HTML version is not yet displayed on mobile devices by a few clients.</li>
 	<li>The anti-spam filters compare both the text and HTML versions to ensure similarity.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>21. Avoiding Image-Only Emails ÔÇô</strong></span>

The text of the mail should never be replaced by images.
<ul>
 	<li>The spam mails usually have text hidden in images.</li>
 	<li>This is done so that spam filters can be avoided.</li>
 	<li>So, the spam filters usually avoid such images.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>22. Avoiding Words Suggesting Spam/Phishing ÔÇô┬á</strong></span>

Words which are frequently used by spammers should be deleted.
<ul>
 	<li>Use of certain words suggests spam or phishing.</li>
</ul>
Therefore, such words should surely be avoided.
<ul>
 	<li>Use of words like ÔÇÿfreeÔÇÖ, ÔÇÿcreditÔÇÖ, ÔÇÿpharmacyÔÇÖ, ÔÇÿurgentÔÇÖ ÔÇÿclick hereÔÇÖ etc. Should be avoided.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>23. Sender┬áShould Be Identifiable ÔÇô┬á</strong></span>

The sender of the email should be easily identified by the subscriber.
<ul>
 	<li>Using the brand or site name as the senderÔÇÖs address is a good option.</li>
 	<li>The subscriber will be able to easily identify the emails in this manner, and theyÔÇÖll not be marked as spam.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>24. Respecting Good HTML Practices ÔÇô┬á</strong></span>

Coding the HTML emails is very essential. The spam filters pay much attention to the quality of coding.
<ul>
 	<li>Coding HTML can become time-consuming. However, the rules should be followed properly.</li>
 	<li>The tags should be closed, the HTML tags should be written in lower case, and alternative attributes should also be added to images.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>25. Visualizing The Email Rendering ÔÇô┬á</strong></span>

The designs of emails should be perfect. The reports on various display tips of clients should be tested.
<ul>
 	<li>Popular providers like Apple Mail, Thunderbird, and Outlook, should be tested.</li>
 	<li>The webmail should also begin with testing Gmail, Yahoo! Mail and Outlook.com.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>26. Testing Content In Different Anti-Spam Filters ÔÇô┬á</strong></span>

The content should be tested in different spam filters because each of them tests the content differently.
<ul>
 	<li>Each spam filter reacts differently therefore, itÔÇÖs good to be cautious and test in each of them.</li>
 	<li><strong>SpamAssassin</strong> is the most commonly used filter there are much more like <strong>Cloudmark, Postini, and Barracuda.</strong></li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>27. Using Pre Headers ÔÇô┬á</strong></span>

The initial lines of the message are displayed just below the object by a few interfaces. This space should be fully utilized.
<ul>
 	<li>Pre-headers like ÔÇÿClick here to seeÔÇÖ; ÔÇÿSee the online versionÔÇÖ are of no use and should be avoided.</li>
 	<li>The lines can be read even if the emails are not opened by the recipients.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>28. Avoiding IP Addresses, Link Shorteners ÔÇô┬á</strong></span>

The links produced by advertising or URL shorteners should certainly be avoided.
<ul>
 	<li>The IP addresses should not be used as links.</li>
 	<li>Spammers use such techniques to hide landing pages.</li>
 	<li>The identity of the landing page should clearly be shown in the links used in the emails.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>29. Avoiding ÔÇÿNo ReplyÔÇÖ Addresses ÔÇô┬á</strong></span>

Emails should always be received by the senders. Conversations should never be cut off with a ÔÇÿno replyÔÇÖ address.
<ul>
 	<li>All questions, comments or problems regarding any email should be addressed by using the ÔÇÿreplyÔÇÖ button.</li>
 	<li>This will also enhance the customer relations.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>30. Increasing Reactivity By Segmenting ÔÇô┬á</strong></span>

All the contacts will never have the same necessities or expectations.
<ul>
 	<li>The contacts should be categorized according to their needs, expectations and how the services are used by them.</li>
 	<li>Personalized subscription options can also be offered.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>31. Obeying The Law ÔÇô┬á</strong></span>

Having proper knowledge regarding the laws on privacy is very essential.
<ul>
 	<li>The privacy of the users should be protected.</li>
 	<li>All the information of the users should be stored securely and also authorized by the user.</li>
 	<li>The registration process, legal disclaimer, and usage conditions should be validated and checked.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>32. Keeping the promises ÔÇô</strong></span>

Maintaining a proper and healthy relationship with the subscribers is very essential. Hence, all the promises made to the subscribers should be kept.
<ul>
 	<li>The users should not be contacted unnecessarily.</li>
 	<li>They might mark the sender as spam if this is done.</li>
 	<li>In case certain rules are changed, the users should be informed and given the chance of changing their preferences.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>33. Providing a link to the privacy policy ÔÇô┬á</strong></span>

The subscribers will begin to trust the sender if a link to the privacy policy is provided.
<ul>
 	<li>A web page containing the privacy policy should be created.</li>
 	<li>The contact information should be provided.</li>
 	<li>Providing a phone number will be an additional plus point.</li>
</ul>

<hr />

<span style="font-size: 14pt;"><strong>34. Sending invitations to subscribers to add the sender to their address books ÔÇô┬á</strong></span>

Mails can be sent very easily and conveniently if the subscriber adds the sender to their address books.
<ul>
 	<li>This will work positively for anti-spam filters.</li>
 	<li>Once the sender is added to the subscriberÔÇÖs address book, their emails will never land up in the unwanted folders</li>
</ul>
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