[vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row css=".vc_custom_1459506769570{margin-bottom: 100px !important;}"][vc_column width="1/12" offset="vc_col-lg-9 vc_col-md-9"][vc_column_text]The eBP is the best decision-making tool any manager, board or banker can rely on for eCommerce investment.
<h5>Key Elements of the eCommerce Business Plan</h5>
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 	<li>Competitive Analysis + Benchmark</li>
 	<li>SWOT Analysis (Strengths / Weaknesses / Opportunities / Threats)</li>
 	<li>End-to-End eCommerce Process Analysis
(Fulfillment, Returns processing, Omnichannel initiatives, Human Resource Planning, etc.)</li>
 	<li>Strategic Analysis: Digital Marketing Strategy</li>
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 	<li>Channel conflict + opportunities</li>
 	<li>Profitability plan: margins, top line and bottom line</li>
 	<li>Content Strategy Analysis and recommendations</li>
 	<li>Product Information Management ÔÇô policies, priorities and ownership</li>
 	<li>Market/Competitive Positioning Analysis</li>
 	<li>Product/Service Offering Analysis</li>
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 	<li>eCommerce Operationalization Plan</li>
 	<li>Marketing and Operational Investment Plan</li>
 	<li>24 and 36 month Financial Forecasts</li>
 	<li>Year-to-Year (YoY) Sales forecasts</li>
 	<li>eCommerce Investment Plan</li>
 	<li>Strategic Planning</li>
 	<li>Roadmap</li>
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<h5>Why itÔÇÖs important</h5>
Financial forecasts, 24-to-36 month sales projections, competitive and market analysisÔÇª Your eCommerce business plan helps you prioritize actions, take better decisions and maximize return on investment. This is as much about margins as it is about sales.

Simply put, a plan that uses realistic estimates and well-defined milestones is easier to fund.

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<h5>How to use it</h5>
A realistic financial forecast will help you better plan resources and map out your return on investment. You will also be able to foresee marketing investments on a per-channel basis, merchandise return rates, conversions as well as human resources and capex needs.

The Roadmap enables the digital business plan to benefit from rigorous follow-ups as well as defining the entire yearÔÇÖs digital developments.

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<h5>How About a Case Study?</h5>
<span class="intro-title-abso">Find out how CanadaÔÇÖs fastest-growing bike retailer used their eBP and leveraged digital to drive in-store sales, growing overall revenue 27% while their industry had itÔÇÖs worst year in a decade.</span>

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<h5>Planning the year ahead, in detail</h5>
The roadmap defines ÔÇô in detail ÔÇô the entire yearÔÇÖs digital development. A clearly layed out roadmap enables the eCommerce Plan to be broken down into manageable, actionable deliverables, each benefitting from rigorous follow-ups and project management.

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<h5>The eBP Roadmap is the most effective tool to ensure your plan is executed</h5>
The roadmap will be evolving constantly as objectives tend to evolve over time and are adjusted according to the results and the data generated along the way.

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