<p>[vc_row][vc_column width="3/4"][vc_custom_heading text="Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isnÔÇÖt ÔÇô typically in real time." font_container="tag:p|font_size:18px|text_align:justify|color:%233f3f3f" google_fonts="font_family:Ubuntu%3A300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal"][vc_column_text]Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesnÔÇÖt work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.</p>
<h4>Why digital marketing is important</h4>
<p>Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.</p>
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<h4>Manage customer relationships across all channels</h4>
<p>Digital marketing and its associated channels are important ÔÇô but not to the exclusion of all else. ItÔÇÖs not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels ÔÇô Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.</p>
<h4>Three keys to digital marketing success</h4>
<p>What does it take to do digital marketing right? Here are three keys to digital marketing success:</p>
<ul>
<li>Manage complex customer relationships across a variety of channels ÔÇô both digital and traditional.</li>
<li>Respond to and initiate dynamic customer interactions.</li>
<li>Extract value from big data to make better decisions faster.</li>
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